Social media has become a popular tool these days. Many organizations use social media content for screening in recruitment and selection to scan and shortlist the job candidates. They do it by learning more about them through Facebook, Twitter, Instagram, and many more platforms. They search for the candidates on these platforms to learn about their lifestyles, interests, and hobbies. In this way, they can deduce whether these candidates can serve as an asset to the organization or not. Thus, it has become a common recruitment process these days.

Just like everything has its pros and cons, using social media content for screening in recruitment and selection: pros and cons are present too. There has been a long debate on the pros and cons of this screening method. Let’s take a look at them below.

Pros of Using Social Media For Screening

·       Insight into the Informal Life of the Job Candidate

The candidate tries to be as formal as possible during the job interview. They are pretending to be something they are actually not, because they want to impress the interviewer to land that job. Therefore, employers are not able to deduce what the candidate is actually like. But, this can be done through social media screening now. The employers can now get the whole insight into the informal life of the job candidate.

·       Easy to Do Background Check

It is extremely important to do the background check of the job candidate you are considering to offer a job position in your organization. This can be a bit difficult if you don’t know where to look. But, with the availability of social media, it has become extremely important now. It is a cheap and more convenient way to find out everything about the candidates.

·       Employers Can Read About the Recommendations

It has now become easier for employers to read about the candidate’s recommendations from their ex-employers through LinkedIn. Thus, by reading the recommendations from the ex-employer, the employer will be able to choose the right candidate for the job offered by their organization. The employer can also find out about the candidate managed to face challenges in his previous job by the previous employer’s recommendations.

Cons of Using Social Media for Screening

·       Invading Privacy

Although social media is a public platform, it can be a personal space for many people as well. They use this platform to interact with their family and friends. By deciding to check up their profiles on social media, you are invading their personal space which may not be considered an ethical thing to do.

·       Inconsistent Information

Different people use social media for different purposes. Some may update their profile regularly while some may hardly put up any information about themselves. Therefore, using social media content for screening in recruitment and selection may provide you with inconsistent information that might not even be authentic.

No doubt using social media content for screening in recruitment and selection is a popular concept these days. But, the employers should not make a final decision based on the findings of social media because these findings can sometimes be incorrect as well.